Redefining Perceptions: A Campaign for the Iceland Prison Authority

The Iceland Prison Authority approached us with a unique challenge: to create a mini branding campaign that would reshape public perceptions of prison guards and their essential role in society. They wanted to show that these professionals are more than their uniforms—they are regular people who care deeply about their work, embodying fairness, helpfulness, and a commitment to leadership and guidance.

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Our goal was twofold: to highlight the positive impact prison guards have on society and to inspire more qualified individuals to consider a career in this field, contributing to the continuous improvement of the prison system.

With the core messages, "positively impact your society" and "be a part of a better future," we designed a campaign that put real faces and stories at the forefront. Through thoughtful design, engaging visuals, and personal storytelling, we showcased the humanity and dedication behind the role.

THIS IS WHAT WE DID

concept work  //  mini branding  //  graphic design  //  photography  //  digital marketing & SoMe  //  animations