When Vision Fades – A Campaign for Dansk Folkehjælp

When vision deteriorates, daily tasks become more challenging, and many elderly individuals with vision loss experience significantly higher levels of loneliness than their peers. But it doesn’t have to be this way. With the right support and awareness, we can make a real difference.

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For Dansk Folkehjælp, we developed a campaign and accompanying graphic design to shine a light on the challenges faced by older adults with vision loss. The centerpiece of this campaign is a striking design based on a traditional eye chart, symbolizing the struggles of vision loss. Hidden within the chart, the message “You are not alone” is spelled out, serving as a subtle yet powerful reminder of the support available through Dansk Folkehjælp.